Television Broadcast Is Moving To A Multiplicity Model
by: Idris MooteeAre we getting near an industry breakpoint for the broadcast media and television industry? Macro forces are forcing a collision between the Internet and the world of video and...
View ArticleMultitaskers r-us
by: Gary HayesTurn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great...
View ArticleMedia Journeys Pt. 2 - Convergence
by: Gary HayesAnother Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during...
View ArticleMulti Platform Social Media - diagram-by-diagram
by: Gary HayesOver the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media...
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Old Media Are Not Being Displaced, They're Being Augmented
…convergence seems more plausible as a way of understanding the past several decades of media change than the old digital revolution paradigm was. Old media are not being displaced. Rather, their...
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Transmedia Storytelling
Transmedia storytelling refers to a new aesthetic that has emerged in response to media convergence – one that places new demands on consumers and depends on the active participation of knowledge...
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Consumption as a Networked Practice
The biggest change may be the shift from indivualised and personalised media consumption towards consumption as a networked practice. Henry Jenkins in Convergence Culture (p.225)Original Post:...
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Grassroots and Broadcast
The power of the grassroots media is that it diversifies; the power of the broadcast media is that it amplifies. That’s why we should be concerned with the flow between the two: expanding the...
View ArticleMedia Disruption Continues as Attackers Fail and Defenders Wonder What's...
I am just counting how many industries today are getting near their industry breakpoints, accelerated by the current crisis and changes in consumer attitude towards anything. With macro forces pushing...
View ArticleConvergence
I'm giving a keynote at a YouTube event this week and as part of the prep for it I've been thinking about interfaces, prompted in part by John's excellent reviews of the iPad as TV, only more so. The...
View ArticleWhenever, Wherever and ON Whatever
A few years back, when Sydney & I went to Australia, we arrived at the hotel about noon after a 22 hour trip. We didn't want to go do anything, we just wanted to zone in the room before venturing...
View ArticleCommunications Planning in 2013
The good people at WARC are keen to encourage people to start thinking early about planning themes for 2013 and so have asked me (along with a few other ad bloggers around the world) to put down a few...
View Article2013: The Year Everything Converged
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of...
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